Personal Branding | The Corporate Training School

Description

Personal Branding is identifying your assets, characteristics, strengths, and skills as an individual. Understanding Personal Branding will provide advantages in your personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed.

With our Personal Branding course, you will be able to share your vision and passions with others in your company. Utilize this knowledge through Social Media to define and influence how others see you. You are your brand so protect it. Live

Course Curriculum

Introduction
- Course Objectives ..
Module 1
- Defining Yourself (I) ..
- If You Don’t, They Will ..
- Brand Mantra ..
- Be Real ..
- SWOT Analysis ..
- Knowledge Check ..
Module 2
- Defining Yourself (II) ..
- Pillars ..
- Passions ..
- Define Your Strengths ..
- The Three Cs ..
- Knowledge Check ..
Module 3
- Controlling and Developing Your Image ..
- Clear and Defined ..
- Consistent Image ..
- It Takes a Commitment ..
- Live It Every Day ..
- Knowledge Check ..
Module 4
- Personal and Professional Influences ..
- Corporate and Personal Integration ..
- They Will Influence Each Other ..
- Be a Professional ..
- Build Rapport ..
- Knowledge Check ..
Module 5
- Sharpening Your Brand ..
- Blogging ..
- Authenticity Is Key ..
- Transparency ..
- Networking ..
- Knowledge Check ..
Module 6
- Appearance Matters ..
- First Impressions ..
- Rise Out of the Crowd ..
- True Reflection ..
- Dress for Success ..
- Knowledge Check ..
Module 7
- Social Media (I) ..
- Needs Constant Monitoring ..
- Security ..
- Have an Objective ..
- Promote ..
- Knowledge Check ..
Module 8
- Social Media (II) ..
- It’s a Tool ..
- Content is King ..
- Have a Gimmick ..
- Don’t Ignore Any Mentions ..
- Knowledge Check ..
Module 9
- Brand Management During a Crisis ..
- Caught in a Bad Spot? ..
- Never Burn a Bridge ..
- Information ..
- Monitor and Respond ..
- Knowledge Check ..
Module 10
- Branding Personality Traits ..
- Identify Your Unique Values ..
- Be Bold ..
- Think Outside the Box ..
- Fail. Learn. Repeat. ..
- Knowledge Check ..
Assessment
- Post Test ..