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Media and Public Relations

Media and Public Relations

US$69.59 Add to Cart Enroll Now

Description

Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. In this course, you will learn that you need to manage your image and value effectively by forming solid networks through strategic communication planning. This course is designed to provide practical and hands-on tools to give you a skillset in dealing with the media and the public.

Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope, the more people know you and offer you opportunities.

Course Curriculum

  • Introduction
    • Course Objectives ..
  • Module 1
    • Networking for Success (I) ..
    • Creating an Effective Introduction ..
    • Making a Great First Impression ..
    • Knowledge Check ..
  • Module 2
    • Networking For Success (II) ..
    • Minimizing Nervousness ..
    • Using Business Cards Effectively ..
    • Remembering Names ..
    • Knowledge Check ..
  • Module 3
    • The Meet and Greet ..
    • The Three-Step Process ..
    • The Four Levels of Conversation ..
    • Knowledge Check ..
  • Module 4
    • Dressing for Success ..
    • The Meaning of Colors ..
    • Interpreting Common Dress Codes ..
    • Deciding What to Wear ..
    • Knowledge Check ..
  • Module 5
    • Writing ..
    • Business Letters ..
    • Writing Proposals ..
    • Reports ..
    • Executive Summaries ..
    • Knowledge Check ..
  • Module 6
    • Setting Goals ..
    • Understanding Goals ..
    • SMART Goals ..
    • Helping Others With Goal Setting ..
    • Knowledge Check ..
  • Module 7
    • Media Relations ..
    • Television ..
    • Print ..
    • Web Presence, Blogs & the Internet ..
    • Knowledge Check ..
  • Module 8
    • Issues and Crisis Communication Planning ..
    • Gauging the Impending Crisis Level ..
    • Providing Feedback and Insights ..
    • How Information Will be Distributed ..
    • Tracking the Overall Effect ..
    • Knowledge Check ..
  • Module 9
    • Social Media (The PR Toolkit) ..
    • Blogs ..
    • Wikis ..
    • Podcasts ..
    • Social Bookmarks ..
    • RSS Feeds ..
    • Knowledge Check ..
  • Module 10
    • Employee Communications ..
    • Verbal Communication ..
    • Non-Verbal Communication ..
    • Email Etiquette ..
    • Negotiation Skills ..
    • Making an Impact ..
    • Knowledge Check ..
  • Assessment
    • Post-Test ..